Auto One… is a member owned automotive parts and accessory group. The company began in 1988 and now operates throughout Australia with 70 outlets.
Auto One - steady growth
In 1988, ten devoted, independent parts and accessories operators established Auto One to enable member owner-operators to be competitive against the growing presence of corporate companies in the marketplace.
That philosophy remains central to the company's mandate today.
Today, Auto One is an independent, member-owned automotive parts and accessory group that is privately listed and owned by its members through annual share offerings.
The hallmark for its success is its innovative marketing and purchasing, supported by its management structure and its own distribution network and direct import programs.
Its sustained success in the marketplace has lead to strong and steady growth with 70 Auto One outlets currently operating throughout Australia.
Auto One - unlimited opportunity
Auto One is managed on behalf of the members by its national support centre at Castle Hill, NSW as well as through its managers in each state.
Operating together as a team, the independent, member storeowners and management develop unified and dynamic marketing and purchasing programs.
All key marketing, purchasing and budgetry decisions are made through the Member Advisory Council (MAC). A pivotal part of the MAC's strategy is to involve all members in the decision-making process at the local, state and national level. This unique decision-making process ensures that the company objectives and operations are clear and open for members to see, so that they can tangibly appreciate the benefits of Auto One membership.
Substantial cost savings and a significant competitive advantage for members are gained through the import and indent programs of the Auto One Distribution Centres.
Auto One is all about teamwork and growing as a group for the mutual benefit of all Members. Its past has shown tremendous growth - its future promises unlimited opportunity.
Auto One - RIGHT GEAR! RIGHT ADVICE!
Auto One has a prominent name and image that has high customer recognition in the automotive parts and accessories market.
Its latest slogan: "Right Gear! Right Advice!" strategically positions Auto One within the trade and retail segments of the market and supports the company's future direction.
Auto One - A strong brand
Auto One's strong visual brand image has been intensified with stronger, contemporary logo that is boldly employed throughout the company's integrated marketing program.
The bold Auto One branding with its great customer recall clearly identifies Auto One retail outlets, its advertising, promotional and house brand packaging material.
Auto One - a lucrative brand
Auto One's award winning catalogues that are produced regularly throughout the year, consistently show customers the value and breadth of the Auto One range.
Only quality suppliers produce Auto One house brands. These allow members to stock affordable and profitable product lines while giving Auto One stores a point of exclusivity.
Auto One one's customer loyalty program, the A1 Club, is designed to encourage repeat purchases and brand loyalty. The data bases developed from A1 Club membership, together with selected strategic alliance partners who target our customers, enable Auto One to develop effective direct marketing campaigns.
To ensure strong visual continuity for design layout and construction of new concept stores and remodelling of existing stores, Auto One's corporate development guidelines are facilitated through the company's incumbent retail design architects. Store design templates are available to new members and current members who wish to remodel their existing store. These modules and layouts ensure corporate uniformity while allowing members to maximise floor-space and increase store traffic.
Auto One has a comprehensive website that has been developed to be a convenient and helpful site for customers and members.
Auto One - member communication is everything
The Auto One website also provides the platform for a fast, secure communications system that links all stores with the Auto One national support centre and Distribution Centres via the Internet.
Auto One's annual national conference provides cutting edge industry and market information and ensures a productive networking forum with other members and Auto One support centre management.
Auto One is all about teamwork and growing as a group for the mutual benefit of all Members. Its past has shown tremendous growth - its future promises unlimited opportunity.
For more information on becoming an Auto One Member (store owner) click below
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