 |
|
|
|
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
|
|
Auto One… is a member owned automotive parts
and accessory group. The company began in 1988
and now operates throughout Australia with 70 outlets. Auto One - steady growth In 1988, ten devoted, independent parts and accessories operators established Auto One to enable member owner-operators to be competitive against the growing presence of corporate companies in the marketplace. That philosophy remains central to the company's mandate today. Today, Auto One is an independent, member-owned automotive parts and accessory group that is privately listed and owned by its members through annual share offerings. The hallmark for its success is its innovative marketing and purchasing, supported by its management structure and its own distribution network and direct import programs. Its sustained success in the marketplace has
lead to strong and steady growth with 70
Auto One outlets currently operating throughout
Australia. Auto One is managed on behalf of the
members by its national support centre
at Baulkham Hills, NSW as well as
through its managers in each state. Auto One is all about teamwork and growing as
a group for the mutual benefit of all Members.
Its past has shown tremendous growth - its
future promises unlimited opportunity. Auto One has a prominent name and image that has high customer recognition in the automotive parts and accessories market. Its latest slogan: "Getting You Into The
Right Gear" strategically positions Auto One
within the trade and retail segments of the
market and supports the company's future
direction. Auto One's strong visual brand image has been intensified with stronger, contemporary logo that is boldly employed throughout the company's integrated marketing program. The bold Auto One branding with its great
customer recall clearly identifies Auto One
retail outlets, its advertising, promotional and
house brand packaging material. Auto One's award winning catalogues that are produced regularly throughout the year, consistently show customers the value and breadth of the Auto One range. Only quality suppliers produce Auto One house
brands. These allow members to stock affordable
and profitable product lines while giving Auto
One stores a point of exclusivity. To ensure strong visual continuity for design layout and construction of new concept stores and remodelling of existing stores, Auto One's corporate development guidelines are facilitated through the company's incumbent retail design architects. Store design templates are available to new members and current members who wish to remodel their existing store. These modules and layouts ensure corporate uniformity while allowing members to maximise floor-space and increase store traffic. Auto One has a comprehensive website that has
been developed to be a convenient and helpful
site for customers and members. The Auto One website also provides the platform for a fast, secure communications system that links all stores with the Auto One national support centre and Distribution Centres via the Internet. Auto One's annual national conference provides cutting edge industry and market information and ensures a productive networking forum with other members and Auto One support centre management. Auto One is all about teamwork and growing as
a group for the mutual benefit of all Members.
Its past has shown tremendous growth - its
future promises unlimited opportunity. For more information on becoming an Auto One Member (store owner) please contact: Peter Henry |
